This week’s focus
decision rules before demand tests
Signal 1
Read the desk piece and steal the operating checklist — not the slogans.
Signal 2
If you cannot name an owner for the motion, you do not have a system yet.
Signal 3
Measure the decision quality of this week, not only activity volume.
Deeper reading
- /resources/experiment-brief-canvas/
- /research/experimentation-maturity-snapshot-2026/
Closing
Forward this to the person who owns the bottleneck. That is usually the highest-leverage distribution move inside your company.
